It starts with harnessing the very thing every human being is born with: an adventurous spirit. There’s a reason we’re hardwired with curiosity and a capacity to invent better ways of doing things. The part of us that seeks to explore the world is the secret to making sure it remains a world worth exploring. Forever.

Rivian

Center for Applied Experimentation. Play is central to our learning. Twisting the traditional and pushing past the norms of design, allows the work to exist in a familiar yet new territory. An emotional connection can be reached at every level and in every experience.