Deus Ex Machina
Deus ex Machina roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something is more fun than just owning something. Their openness and enthusiasm strikes a chord with people, wherever they are. Since opening the doors at the Camperdown Temple of Enthusiasm, Deus has spread its own flavor of internally combustible postmodernism around the globe in Los Angeles, Milan, Tokyo and Bali.
Deus didn’t set out only to sell custom parts and hand-built motorcycles, but to celebrate a culture of creativity. The Deus ex Machina showroom/cafe/headquarters in Sydney immediately became a shrine to ‘run-what-you-brung’ resourcefulness and street-honest industrial art. LAND's aesthetic and approach to art shifted smoothly into the fabric of the Deus family.